The American Whiskey landscape is diverse. It encompasses companies of all sizes across the country and a variety of categories. It is quickly expanding with a growing number of new distillers.
We aspire to bring the entire American Whiskey industry together, including local associations and state guilds, supply chain partners, and distillers of all sizes to act as the leading voice for American Whiskey globally.
The American Whiskey Association represents the entire industry, engaging with key national and global stakeholders to ensure it achieves its global vision, purpose and ambition.
Adult consumers around the world should be able to discover and enjoy American Whiskey’s unique craft and character. By allowing American Whiskey products to access to global markets and achieving fair competition in those markets, we ensure that our American distilleries can thrive and benefit local economies.
The American Whiskey Association has set the following priorities:
Maintaining full consumer confidence in American Whiskey’s authenticity, provenance and quality is paramount to sustain the category’s growth momentum.
We believe that rigorous standards, definitions, and geographic indications are needed to make sure consumers recognize the ‘American Whiskey’ name as a symbol of quality and craftsmanship.
We work with global stakeholders to secure and protect American Whiskey standards and definitions globally, working in the following areas: