American Whiskey Association Urges USTR to Eliminate Trade Barriers and Protect U.S. Whiskey Exports in National Trade Estimate Comments

WASHINGTON, D.C. — November 5, 2025 — The American Whiskey Association (AWA) has submitted formal comments to the Office of the United States Trade Representative (USTR) identifying key trade barriers affecting U.S. whiskey exports and urging the Administration to secure fair, open, and transparent trade across major global markets.

In its filing for the 2026 National Trade Estimate Report, the AWA highlights that American whiskey — encompassing Bourbon, Tennessee Whiskey, American Rye, and American Single Malt — is not only a signature U.S. export but a cornerstone of American agriculture, manufacturing, and economic strength. In 2024, American whiskey represented 54% of all U.S. spirits exports, generating $1.3 billion in trade value and supporting tens of thousands of American jobs.

“American whiskey is more than a product — it’s an enduring symbol of American craftsmanship, agriculture, and excellence,” said Michael Bilello, President and CEO of the American Whiskey Association. “To maintain our momentum, we must ensure fair access and zero-for-zero tariff treatment across all major markets. This submission reflects the unified voice of American whiskey producers calling for a level playing field — and we’re proud to work with our partners at the Distilled Spirits Council of the United States (DISCUS) and trade allies to strengthen opportunities for all U.S. spirits.”

AWA’s submission identifies a range of global trade challenges and calls on the USTR to:
• Secure permanent zero-for-zero tariff treatment with the EU and UK.
• Expand distinctive product recognition for Bourbon, Tennessee Whiskey, American Rye, and American Single Malt in emerging markets such as India, Brazil, and South Africa.
• Eliminate discriminatory provincial taxes and markups in Canada, which caused an 85% drop in U.S. whiskey exports in 2025.
• Address rising excise taxes, labeling restrictions, and counterfeit risks in key markets including India, China, and Australia.
• Pursue equal tariff treatment and cooperative frameworks in markets where the U.S. lacks preferential access.

“The success of American whiskey is deeply tied to global trade stability,” added Bilello. “Every barrel we export supports American farmers, cooperages, and distillers. Eliminating these barriers will strengthen our manufacturing base, create jobs, and ensure that the story of American whiskey continues to be one of growth, integrity, and national pride.”

The American Whiskey Association represents producers across all 50 states and advocates for policies that protect and promote America’s signature spirits worldwide.

To read AWA’s submitted comments, click here: https://www.regulations.gov/comment/USTR-2025-0016-0081