American Whiskey Perspectives: New Report Underscores Growth Opportunities for American Whiskey

By Michael Bilello, President & CEO, American Whiskey Association

October 7,2025

A new report confirms that American whiskey continues to show strong global potential despite short-term challenges.

On Monday, the Distilled Spirits Council of the United States (DISCUS) released its American Distilled Spirits Exports 2025 Mid-Year Report, noting that American spirits exports declined by 9% year-over-year in Q2 2025, with whiskey exports down 13%.

While these numbers reflect current economic headwinds, they also point to the opportunities ahead. American whiskey remains a symbol of craftsmanship, authenticity, and enduring American spirit — and the world still can’t get enough of it.

Last year alone, whiskey represented 54% of all U.S. spirits exports, generating $1.3 billion in global sales and shipping over 30 million cases worldwide. American whiskey is, without question, an export of both cultural and economic value.

At the same time, there’s room to grow. In 2024, American whiskey inventory tripled to nearly 1.5 billion proof gallons, signaling that distillers nationwide are ready to meet rising global demand. With improved access to international markets, this surge in supply can drive significant new investment, job creation, and innovation across the entire whiskey ecosystem — from farmers and coopers to distillers and exporters.

As George Washington, America’s first great distiller, once wrote, “Rye whiskey will be made in quantities beyond imagination.” His words still resonate today, as American whiskey continues to connect people across borders, cultures, and generations — uniting them through a shared appreciation of craftsmanship, character, and community.

International sales are more than a business opportunity; they’re a reflection of the American story — one rooted in hard work, independence, and shared prosperity.

At the American Whiskey Association (AWA), we are committed to protecting, leading, and promoting this iconic American product. Whether you’re a large distiller, a small craft producer, or part of the broader supply chain, AWA stands ready to advocate for your growth and success.

Together, we can make American whiskey the world’s whiskey.